Business Acitivities

  • Full project services from conception to presentation

  • Major methodological competence in terms of:
    • Research methods (e.g. group-dynamic creative workshops)
    • Sampling techniques (Random, Quota, complex B-to-B studies)
    • Analysis methods and techniques (e.g. Conjoint, multivariate statistics)

  • Task-related application of common research methods
    • Telephone (CATI), Online (CAWI), written and face-to-face interview methods (including laptop/CAPI)
    • All types of quantitative and representative research (full research and research based on random or quota samples)
    • Broad range of qualitative methods (incl. in-depth interviews, focus groups and group-dynamic creative workshops)

  • Market research consultancy


GMS offers special skills and know-how in the following research areas:

 

Markets Research areas/ -activities
  • Politics, Public sector
  • Organizations and associations
  • Health care, Pharmaceuticals
  • Advertising, especially political
  • Financial services
  • Information and communication technology
  • Consumer goods and retail market
  • Utilities (gas, water, electricity)
  • Media
  • Transportation and traffic
  • Research focussing on satisfaction, loyalty and commitment of
    • customers (incl. key accounts)
    • intermediaries / distributors
    • employees
  • Financial market surveys incl. financial investments
  • Political and social research (polls)
  • Surveys amongst all important target groups in the health care sector
  • Concept tests (especially for new products and services)
  • Pre- und Posttests
  • Business to Business-studies
  • Qualitative advertising tests
  • Readership surveys
  • Social science basic research (values, political participation, generation gap)

 

  • Media
  • Transportation and traffic